Connecting artists and creators through user-generated content

I was invited to help a music-tech startup define their product experience and visual identity.
The goal was to connect independent artists who need promotion with content creators who use music in their videos.
The challenge was to avoid the transactional feeling of other platforms and instead build a space that feels creative, inspiring, and fair.

My Contribution

• Defined MVP scope and user journeys for artists and creators

• Led UX and product strategy from early concept to prototype

• Conducted interviews with artists, indie labels, and creators

• Designed platform architecture, dashboards, and visual language

• Created key interaction models for campaign management and submission flow

Highlights

Early research revealed deep frustration with existing promotion tools — they felt manipulative and uninspiring.
Artists didn’t trust fake reach numbers, and creators didn’t feel valued.
The insight shaped the entire concept:

Promotion should feel like collaboration, not a gig marketplace.

I reimagined the creator’s experience around music discovery — adding an integrated music player inspired by Spotify’s flow.
On the artist side, the campaign dashboard focuses on clarity: budget left, submissions, and total reach at a glance.

[Annotated UI showing creator feed with music player and artist campaign metrics]