Creating an Intuitive Payout Functionality

B2C, Music & Entertainment

Flockloop

Startup MVP

2026

Project Background

Flockloop is a greek startup operating in the music promotion industry. Essentially it's a platform (Web app + mobile app) that connects Music Owners (e.g. record labels) with Content Creators and pay them to use their music in their content (e.g. reels). Every piece of content that passes the music owner's QA process and it's live on the social platform for at least 14 days, earns the creator $1.

My Contribution

My goal was to design the payment flow from the Music Owner to the Content Creator to be as intuitive as possible. I also continued to support the startup in other design tasks and direction.

The Problem

The team initially used AI (google studio) to create their MVP. Which is great, because they had it in a few weeks. However, the designs where not particularly easy to understand.

The user (content creator) should only get paid when their content has passed a manual QA process from the music owner and has stayed live for 14 days in the social platform it was initially uploaded.
When the user has at least 10 accepted pieces of content, they form a "batch" of essentially $10 and can cash out. They cannot cash out if their earned sum is lower than $10 (the startup needed to save from transaction fees).
The user should connect to Stripe to get paid, so they is a back and forth between apps that should be handled as smoothly as possible.

Ideation and Experimentation

The product vision was to move toward gamification at some point. The most important thing being that they wanted to give content creators more intrinsic motivations to submit content, since the payouts are low.

Having that in mind, I experimented with ways to gamify the payout flow and make it more rewarding and easy to understand and repeat.

The idea came when one day I went to a coffee shop. When I got my coffee they gave me a loyalty card and a fresh stamp on the first empty slot (reference photo below). One order=one stamp earned. At 10 stamps I would get a free coffee!

That sounded too similar to what Flockloop tried to do with payouts.

I proposed to gamify the process and we agreed with the team that it was the right approach. So the main happy path would go like this:

Every approved creation and cleared of the 14-day-live period would earn the creator a sticker
When the user has collected 10 stickers, they form a Trophy (prv. batch) which they can cash out.

Well, after mapping out the flows, I started designing the component "sticker-board". My biggest challenge then was to NOT make it look like a pill blister pack.